The debut collection, dubbed Eternal Gold, features 48 pieces of jewelry all made in Italy.
Prada revealed plans for this project nearly two years ago at the group’s Capital Market Day in November 2021. Since then, the Italian fashion label has formed a skilled team of artisans to work line, including Timothy Iwata, Prada’s jewelry director and former global innovation officer at Cartier. The designs leaned heavily on the vision of Miuccia Prada, the brand’s co-CEO and co-creative director.
“This was not a simple objective, and we are very happy we’ve succeeded because it allows us to set a new standard in the industry,” says Lorenzo Bertelli, group head of corporate social responsibility, in an interview withBertelli says that the gold used for the collection meets the “chain of custody” standards set by the Responsible Jewelry Council.
The brand has expressed plans to venture into high jewelry next. But in the meantime, you can shop Prada’s Eternal Gold collection now at its stores in Milan, Rome, Paris, London, Dubai, Beverly Hills, New York, Tokyo, Seoul, Shanghai and Beijing. The drop will also be available online from October 17 in Europe, the United Arab Emirates, the U.S., China, Japan and Korea. Prices range from four figures to $60,000 per offering.
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