The luxury label steps onto the beauty scene with first ever makeup and skincare collection
Text by Lova McKnight
When it comes to innovation, Prada is no rookie. With over a century’s worth of industry-defining design under its belt, the legendary Italian brand reimagines itself once again with the synchronous launch of Prada Skin and Prada Color. The brand-new skincare and makeup lines, which seek to infuse the current landscape of beauty with a sense of open-mindedness and possibility, debut in the stunning “Rethinking Beauty” campaign shot by photographer Tim Elkaim.
In line with the new collections’ mission to reframe beauty as a tool to reinvent and embrace your truest self, the Augmented Skin line takes a simplistic approach by channeling adaptive skin technology to tap into the skin’s natural resilience and regenerative abilities. The Prada Color line brings a touch of maximalism to the release and honors the brand’s heritage with vibrant shades and textures inspired by Prada’s vision.
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