It's a hard job being the head of an ultra-luxury brand – but get it right and the rewards are huge
The leaders in this ultra-luxury world have a doubly hard job in that they must work with limited finances to create world-beating cars that have to wow some of the toughest customers. Get it right and the rewards are huge, as shown at Ferrari, Rolls-Royce and increasingly at Bentley and Lamborghini.
Stephan Winkelmann, CEO, Lamborghini One of the mavericks of the automotive world, Stephan Winkelmann is a man whose sharp looks match his just-as-sharp outlook on luxury car selling. The German, who in 2020 returned to Lamborghini after a stint at Bugatti for his second spell as CEO, is heading up major changes at the firm, including overseeing its last combustion-engined model and pushing forward into an electrified age.
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