At no point in automotive history has the job of a technical head been tougher – they are the people who choose where the R&D money is spent
The automotive industry is pushing forward down an array of different avenues and at a pace not seen before. So, how do you choose where to spend your money? Do you pour it in finding the next battery technology, develop a new, sleeker software, or prioritise autonomous driving tech? Right now, and at no point in automotive history, has the job of a car maker's technical head been tougher.
He joined BMW in 2011 after rising through the ranks at GM in Europe. Markus Schafer, head of R&D and Mercedes COO Markus Schafer is the de facto number two at Mercedes-Benz with oversight of development and purchasing, both crucial positions as the firm transforms into an EV powerhouse. The growing EQ range is key to this transformation, with four cars launched last year. Schäfer has held numerous roles since joining the company in 1990, including heading its US operations.
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