Sales figures for Porsche in China have been on a steady decline over the past two years.
has announced restructuring its dealership network in China, reducing the number of Porsche Centers from 138 to about 100 by the end of 2026. This move, described by the company as an “optimisation,” comes as the German luxury carmaker grapples with declining sales in what was once its most important market.
These market forces have contributed to increasing difficulties for Porsche’s dealer network. Showrooms have struggled to move inventory, leading to dissatisfaction among dealers and prompting the need for structural changes.Under its new plan, Porsche will concentrate its dealership presence in major metropolitan areas such as Shanghai and Beijing. The company intends to invest in the “Destination Porsche” concept, which transforms traditional dealerships into luxurious experiential hubs.
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