Why did the hawker behind Old World Bak Kut Teh relocate his stall so frequently within just five years? And why did he just rebrand it?
doesn’t have the best reputation - yet, hawker Jemmy Yeo, 54, sure seems to like it. In fact, he has chosen to relocate his stall, Old World, four times in five years, all within the same neighbourhood. After a short nine-month stint at his previous location in Yishun Avenue 6, Jemmy has moved once again. It has an expanded menu featuring old signatures like bak kut teh and his even more popular fried porridge, plus newer dishes like bak kut teh hotpot andshe’s a fan of Jemmy’s fried porridge.
But why Yishun again? “We have a lot of regulars here. I have about 1,500 of my customers’ numbers, so whenever I shift, I message all of them,” he laughs.So far, Jemmy says business here looks promising: “Business is picking up ’cos there’s a better crowd ,” he says.Old World Bak Kut Teh branch in Tampines. “We renamed the brand here to Old Hokkien as we changed some of the menu here,” he explains.
Jemmy will print out receipts for each donated meal and paste them near his counter, so that less fortunate customers can use these receipts to claim free meals. Yes, it’s based on a trust system since it isn’t likely that you’ll witness your donation being utilised.Old Hokkien’s menu prices vary from a wallet-friendly $3 Egg Fried Rice to a $48 Lobster Cheese Bee Hoon. On our visit, we zeroed in on the affordable pork lard rice and egg fried rice ‘value meals’ advertised outside the stall.
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