Pollsters are increasingly embracing new methods in the run-up to the 2022 midterms after notable misses in recent races
At the time, the CBS News/New York Times polling with web pollster YouGov was controversial: AAPOR’s then-president“a disappointing precedent being set by two of our leading media institutions,” before ultimately walking back some of the criticism.
“These things are only getting harder,” said one pollster who was granted anonymity to offer a candid assessment of the state of the industry. “So if you’re just doing the same thing, it’s only going to get worse.” Now, much of the research centers around figuring out which voters pollsters are missing. It’s insufficient just to “weight up” Republicans, because theInstead, some of the new
The implementation of new methods is also happening at the campaign level, though to a lesser degree. Campaign pollsters — whose jobs involve giving candidates and outside groups strategic advice more than simply measuring the horse race — are dipping their toes tentatively into less-familiar waters.to study went wrong — are more open to experimentation.
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