Political advertisers are excited to return to Twitter as Elon Musk lifts the platform's 3-year-old ban on political ads
But political advertisers are less concerned about brand safety than Fortune 500 companies, said Tim Cameron, CEO of FlexPoint Media, which works with Republican campaigns, committees, and advocacy groups.
Twitter may not be able to pull in the estimated hundreds of millions of dollars-plus in political advertising that Google and Facebook can but"even if it's able to generate $25 million or $50 million, that's nontrivial," Cameron added. Overall, Twitter posted $5.1 billion in revenue in 2021, 90% of which came from advertising.. However, it can offer unique access to policymakers, activists, and other political power players as they discuss the important issues of the day.
Some political ad experts said they remained wary about advising clients to advertise on Twitter, given Musk's hasty leadership style. Kaela Green, vice president of paid social at adtech firm Basis Technologies, pointed to, which let anybody sign up and led to a surge in impersonators.
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