Paramount’s Pluto TV launched its free, ad-supported (FAST) channels in Canada on Dec. 1, joining TUBI and the newly premiered CBC News Explore, which also made its Canadian debut this week. The Pl…
The Pluto TV debut is in partnership with Canada’s Corus Entertainment, which oversees national advertising for the new platform. At launch there are more than 30 dedicated Canadian channels, many of which feature Corus programming. There are several local Global News channels and a variety of lifestyle content starring notable Canadian talent like the Property Brothers, Bryan and Sarah Baeumler, and Anna Olson .
Pluto TV becomes the largest player in the newly emerging FAST channels space in Canada. The service is an antithesis to highly serialized shows and the current world of streaming, where viewers often scroll mindlessly to find something to watch. When viewers log onto the service, either online or via one of the supported devices, content immediately begins playing, no registration required.
In order to provide that service, the company has a specific program mandate that relies on big franchises, numerous episodes, and self-contained or procedural content. Viewers need to be able to come into content at any point, whether that’s an episode of “CSI,” “Top Chef Canada” or a classic sitcom like “Three’s Company.”
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