In a nod to the Teenage Mutant Ninja Turtles’ favorite food, Pizza Hut served up its signature dish to select customers in the subways of New York City.
The limited-time underground deliveries were part of a promotion for the upcoming film, “Teenage Mutant Ninja Turtles: Mutant Mayhem,” which hits theaters August 2, according to a news release.
“We wanted to pay homage to the Turtles’ origins and their love of pizza, while also infusing modern touchpoints and a fun, creative take on pizza deliveries,” Morgan said. The text placed an order for a Pizza Hut meal that the company said would be delivered “within minutes” to designated pizza drop zones within a subway station, the release stated.
The underground delivery test was also a reference to the fictional crime-fighting turtles’ home within New York City’s sewer system.
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