With a surprise hot 100 hit, Grammy buzz and a sound all her own, the British singer-songwriter has gone way beyond viral fame.
PinkPantheress photographed by Lia Clay Miller on September 11, 2023 in New York. Makeup by Laura Costa using Tarte Cosmetics for Exclusive Artists.when asked whom she pegs as future TikTok stars. It’s surprising, to say the least. Few musicians have utilized the platform as expertly as she has over the past three years. What started out as a bet with a friend to prove she could crack its algorithm — “I told her I could make a viral video if I wanted to.
“When I posted my first song, people were commenting saying it was really good. And I saw people using the sound — like 200 uses in a day or something,” PinkPantheress says. “At that point I was like, ‘Wow, this is crazy.’ Imagine you have a song that you didn’t think anyone was going to listen to, to suddenly way more people than you expected listening to it.
To try out her songs, she wrote and produced for her friend MaZz. “I think, objectively, the songs were good songs,” PinkPantheress says. “She was kind of the [voice] and face for my writing.” But, like many talented songwriters, PinkPantheress soon “wanted more control over how I sounded.” She registered for SoundCloud under the name of her favorite Steve Martin movie and began uploading songs.
Her story resembles that of another young female artist who managed to parlay massive online success into real-world results: rapper. On paper, PinkPantheress and Ice Spice may seem like photo negatives of each other — one’s a brash rapper from the Bronx who has no problem putting herself in the spotlight; the other’s an introverted singer who prefers the solitary pursuit of songwriting to industry glad-handing — but to PinkPantheress, they’re more alike than different.
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