An all-fuchsia space marks Pinko’s retail debut in Milan’s storied luxury shopping arcade Galleria Vittorio Emanuele II.
Inside the Pinko Galleria store in“The choice of opening in Galleria Vittorio Emanuele II intends to celebrate the global success of the Love Bag: There is no more prestigious setting in the world than the Milanese shopping [arcade]. But first of all, there is an emotional bond that links me to this place,” said“My mother was a seamstress in Salsomaggiore [in Italy’s Emilia-Romagna region] and moved to Milan to work with designer Ubaldo Baratta in his atelier in via Borgogna.
For the collaboration that marks the stores opening, Pinko has teamed with the Pasticceria San Carlo pastry shop on a cobranded panettone, the Milanese cake dotted with candied and dried fruits that’s traditionally eaten at Christmas.Pinko has also developed a virtual store that replicates the design of the Galleria one, which boasts marble flooring in a graphic black-and-white pattern; brass displays; and geometric mirrors that further amplify the visual impact of the fuchsia walls.