The four-peat chasing team boasts a colourful history of kit design, from the brown of NSWRL days to the ‘liquorice allsorts’ jersey of the 2000s
grand final between Melbourne and Penrith and the television will skew more Barbie pink than black and blue. The normally coal-coloured Panthers will be looking to win their fourth-straight premiership in their alternative strip – the first time a pink jersey will feature in a grand final.
“It comes back to everything in marketing, what does your audience want?,” he says. “The beauty about the pink jersey with the Panthers, was they realised their audience really loved it, and so instead of being like, ‘oh, pink is considerably off our brand’, they listened to their audience and doubled down on it.”
“I did the black rabbit, white rabbit and the Armani suits and all that with with Russell Crowe, so marketing and merch and brand was really my lane,” Mielekamp says. “They brought me in to help the Panthers rediscover their brand and identity.”
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