Pilk and cookies: Pepsi wants you to drink soda mixed with milk this holiday season

Pepsi launched a campaign Thursday encouraging customers to try the combination and use the hashtag PilkandCookies

Pepsi launched a campaign Thursday encouraging customers to try the combination and use the hashtag #PilkandCookiesPepsi launched a campaign Thursday encouraging customers to try the combination and use the hashtag #PilkandCookies to showcase their Santa-friendly concoctions.

"With the rise of the 'dirty soda' trend on TikTok and throughout the country, we thought Pilk and Cookies would be a great way to unapologetically celebrate the holidays," said Kaplan. Pepsi is recommending a number of recipes to those who want to go beyond just Pepsi and milk, perhaps hoping to launch its own viral combination.

The trend quickly took off, Eater reported in April, saying "TikTok is now replete with more than 700,000 mentions of the #dirtysoda hashtag, most of which accompany videos of creators showing viewers how to make their own dirty sodas at home."

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