Collingwood have officially appointed 1990 premiership player and former player manager Craig Kelly as their new CEO.
Player agent and Collingwood 1990 premiership player Craig Kelly has been appointed Collingwood CEO.The Kelly move is a significant shake-up to the AFL ecosystem as TLA is easily the largest player management company, with more than 300 AFL players on its books and significant contracts for marketing and events management with the league.
Kelly was an immediate and strong supporter of president Jeff Browne when the former Channel Nine boss launched his bid for the presidency of Collingwood in the post-Eddie McGuire period, replacing Mark Korda, who served one season in the job.In effect, Kelly has been an influential figure at Collingwood for years with multiple connections to key Collingwood people and the AFL, having been the manager and close confidante of former coach and champion player Nathan Buckley.
Browne said he was delighted that Kelly had accepted the role and was looking forward to him leading the next chapter at Collingwood.“Craig Kelly is an extremely well-rounded professional and a highly respected person within the football community who has the ideal skill set to be the CEO of our great Club,” Browne said.
“We look forward to welcoming Craig back at the Pies as CEO during what is a truly exciting time for the Collingwood Football Club and all of our members and supporters.
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