Pickleball — the rapidly growing sport that is easy to learn and inexpensive — now boasts the support of LeBron James, Tom Brady and more than 36 million other Americans, with even a pickleball restaurant-entertainment model gaining steam
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"Last year we established a new record for attendance at a pickleball tournament with more than 35,000 spectators — 10,000 more than we estimated. And from the early demand for tickets,"The Biggest Pickleball Party in the World," will be even bigger in 2023." She says when tickets go on sale later this month, she expects they will sell out within 48 hours.
"Pickleball participation [at Life Time] in a given month has risen from about 16,000 people to like 160,000. So, it's almost tenfold January to December," Akradi tells CNBC.with Life Time to host multiple tournaments across the country this year.Sport, one of the top paddle makers in the sport, has grown from a family-owned business in Idaho to selling gear across the country at big-box stores at major chains.
Then came the Covid-19 pandemic, and the sport saw an unexpected boom. As the coronavirus prevented people from playing traditional team sports, people flocked to the paddle sport as a socially distant way to be outdoors and stay active.
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