Phyllis George, female sportscasting pioneer, dies at 70

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Phyllis George, female sportscasting pioneer, dies at 70
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Phyllis George, the former Miss America who became a female sportscasting pioneer on CBS’s “The NFL Today” and served as the first lady of Kentucky, has died at age 70, a family spokeswoman says.

George was a friend of minister Norman Vincent Peale and a devout believer in his best-selling philosophy of positive thinking, George credits that approach for launching a defining career she didn’t expect — one that saw her range into an astonishing variety of ventures and roles, in media, the film industry, food and beauty products, and as the glamorous first lady of the bluegrass state.

“A lot of times when you’re dreaming of something as a career option, you have to see it in order to believe it,” she said. “And someone has to be first, and that was Phyllis.” George conducted one-on-one interviews with star athletes such as NFL greats Joe Namath and Roger Staubach. Jane Chastain was hired at CBS in 1974 and became the first female announcer on an NFL telecast that fall.

The industry discovered George after she co-hosted “Candid Camera” and the Miss America pageant. She received a 13-week option from CBS in 1974 without a defined role. But a popular interview with reluctant Boston Celtics star Dave Cowens soon earned her a three-year deal and paved the way to her breakthrough role the next year on “The NFL Today.”

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