In 1996, the cost of a 30-second Super Bowl commercial was just over $1 million. The last time the game was held in Arizona in 2015, the cost was more than four times as much. phoenix
By David Broughton – Sports Business JournalOf the seven metropolitan areas to host at least three Super Bowls to date, all of them had done so at least once by the time greater Phoenix made its debut in 1996. But in the 27 years since Super Bowl XXX at Tempe’s Sun Devil Stadium, the desert has never had much of a drought between hosting gigs.
In fact, this year’s game, to be played Feb. 12 at what is now State Farm Stadium in Glendale, marks the fourth time that the Super Bowl will take place in the greater Phoenix area. Only Miami, also with four, has hosted as many times over that duration. Here’s a snapshot look back at the history of the Super Bowl in The Copper State:
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