The ad says, “Stepdad, I’m stuck (in traffic)”, followed by “What are you doing, stepdad?”
On Thursday, Angkas, which translates to “hitch a ride”, posted on Twitter an illustration of a girl with half her body sticking out of a car’s sunroof, a pained look on her face.The post was meant to support the company’s “AngkasDaddy” marketing campaign promoting its parcel delivery service.
Ms Ash Presto, a sociology professor and gender rights activist at the Ateneo de Manila University, said the ad abets “a silent pandemic of incest rape in the Philippines, especially victimising adolescent girls”. Most of the victims were girls 14 to 17 years old. But cases involving girls aged five and younger had also been reported.“It was not our intention, nor will we ever support or permit even the slightest disregard of women’s rights and human dignity,” the company said.
The response to its service has mostly been positive in a nation where traffic moves at a turtle’s pace of 4.9 minutes per kilometre, and commuters spend close to four hours a day, or 38 days a year, commuting. “Angkas is like sex. It’s scary the first time but fun to do over and over again,” the company posted on its official Twitter account.
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