Philadelphia Cream Cheese is launching a non-dairy version of its signature spread.
The plant-based cream cheese is now available at grocery stories in Atlanta, Houston, Miami and other locations in the Southeast, with a wider rollout planned for summer 2023. The new variety is made with coconut oil and faba bean protein among other ingredients, and is designed to mimic the experience of eating traditional cream cheese. Philadelphia’s non-dairy cream cheese has a suggested retail price of $6.49, compared to $4.57 for traditional.
Kraft’s goal is to not only have consumers try the product, but return to it consistently. When this reporter tried it, the product spread easily on toast and it also looked a lot like cream cheese. But it didn’t taste quite the same — it was a little more bland than the traditional version. Still, it certainly works as a passable alternative for those seeking a non-dairy option.
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