Pharrell’s debut collection will be unveiled in Paris in June.
. In a move that will shake up the luxury menswear landscape and mark a new era of celebrity fashion designers, the global celebrity and fashion aficionado has been tapped by Louis Vuitton's parent company LVMH to take over the job, Pietro Beccari, Louis Vuitton’s Chairman and CEO, characterized Pharrell’s appointment as a homecoming. “I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Artistic Director.
and Moncler, which will unveil a new Pharrell-branded collection this weekend in London. He also has a longstanding partnership with Adidas Originals and recently launched a skin care line, Humanrace.For decades, Pharrell has articulated a hyper-modern sense of style that now resonates deeply with a new generation of fashion fans. “When you listen to yourself and you're comfortable in who you are, you wear what you feel like fits and looks right on you.
The ties between Pharrell and LVMH had been tightening in the lead-up to the appointment. LVMH installed Pharrell’s creative consigliere, the Japanese producer and designer, at the helm of Kenzo in 2021. Pharrell and Nigo’s intertwined careers go back to the early-2000s, when the duo founded the deeply influential streetwear brand Billionaire Boys Club, and Pharrell is now a regular front-row presence at Kenzo shows.
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