PharrellWilliams’ debut as the creative director for LouisVuitton Men’s was an event of epic proportions with even bigger stars. LVmenSS24
Kristen BatemanLouis Vuitton’s men’s spring 2024 show has become, without a doubt, one of the most talked-about events of men’s fashion week. It’s no surprise either—this is the very first show from the newly named creative director Pharrell Williams, the multitalented record producer, rapper, singer, songwriter, and designer.
As the successor to Virgil Abloh, many have been vocal about Williams’s appointment at Louis Vuitton since it was announced in February—either enthusiastically awaiting his work, or rallying behind the names in fashion they wished had gotten the opportunity instead. But this is hardly the first time Williams has been involved with fashion: in 2004, he co-designed a line of eyewear with Marc Jacobs at Louis Vuitton, followed by a 2008 jewelry project with the megahouse.
Here’s everything you need to know about Louis Vuitton’s men’s spring 2024 show, which took place outdoors, on Pont Neuf bridge in Paris on June 20.Days before the show, Williams debuted his first Louis Vuitton campaign as creative director, featuring a pregnant Rihanna wielding armfuls of Speedy bags, silver chains, and an undone button-down covered in shadowed checkerboard print. The look spoke volumes, especially for LV devotees.
Williams has made it clear that the accessories are as important as the clothing here. Matthew Henson styled the show with embossed backpacks, little round sunglasses, chunky black beanies, structured logo berets, camo square sunglasses, and cargo pocket bags—while multiple open-air golf carts drove the length of the runway with the brand’s signature luggage trunks on their flatbeds.
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