Pharrell’s New Line of Adidas Slides Are So Comfortable They “Feel Like Socks”

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Pharrell’s New Line of Adidas Slides Are So Comfortable They “Feel Like Socks”
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.Pharrell Williams's latest collaboration with Adidas, a pair of PW Boost Slide sandals, feel 'like your arches are being cradled by the baby-soft hands of a thousand cherubs.'

Pharrell Williams wants you to know that his latest collaboration with Adidas, a pair of PW Boost Slide sandals, is exceptionally comfortable. Not just cushy or foamy, but more like a cloud kissing your heel. Or maybe like your arches are being cradled by the baby-soft hands of a thousand cherubs. Williams himself likens the sensation quite simply to “wearing socks.…You don’t even think about it anymore.

The superstar rapper and producer’s take on a slide has been a long time coming, something he had in mind when he first began collaborating with Adidas back in 2014. Right now his design philosophy seems especially prescient. “It is what I’ve been talking about for years and we finally got around to doing it,” says Williams speaking over the phone from his home in Miami. “You should be the most comfortable you can be, and I think these slides are competing for that spot in your mind.

Williams’s trademark sense for color is front and center in the collection, with hot pink and orange slides available in addition to basic black. As for his thoughts on the controversial sock-and-sandals debate? Mr. Williams refused to take a side when asked, despite having sent in a selfie decked out in socks and sandals.

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