The local broiler chicken industry expects to produce around 1.72 billion kilograms of dressed chicken this year, slightly higher than last year’s level, despite continuing challenges such as high cost of feed and continuing avian flu threat.
Inciong also mentioned the local operations of Charoen Pokphand Group, a conglomerate based in Thailand that is one of the largest industry players around the globe.
“There’s great competition there. But they just import the breeders on the assumption that they’re efficient and they can compete even if it leads to lower prices. They have the capital to cushion that,” said Inciong. According to the market monitoring of the Department of Agriculture, fully-dressed whole chicken sells for as low as P160/kilogram to as much as P200/ kg as of Feb. 1. Despite this positive outlook, Inciong said that they perceive several challenges this year that might stifle the growth of the whole chicken industry.
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