PGA, LIV merge...what? | BusinessMirror

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PGA, LIV merge...what? | BusinessMirror
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The PGA Tour abruptly dropped its expensive fight with Saudi Arabia’s LIV Golf venture on Tuesday and instead announced a stunning merger that creates a global operation featuring the world’s top players backed by the Saudis’ massive wealth. Know more:

, “I feel betrayed, and will not…be able to trust anyone within the corporate structure of the PGA Tour for a very long time.”: “I’m guessing the liv teams were struggling to get sponsors and pga tour couldn’t turn down the money. Win-win for both tours but it’s a big lose for who defended the tour for last two years.”

Monahan held a player meeting at the Canadian Open, though most top players are not there. He described the meeting as “intense, certainly heated.” He sought loyalty from his players against a league accused of taking part in sportswashing, an attempt by Saudi Arabia to shift focus away from its human rights abuses, such as the 2018 killing of journalist Jamal Khashoggi.

Along the way, PGA Tour players also got rich. The tour raised prize money at elite events to $20 million, the same purse for LIV’s individual competition. The 2024 schedule has been reshaped for roughly 16 tournaments like that. Al-Rumayyan will join the board of the PGA Tour, which continues to operates its tournaments. The PIF will invest in the commercial venture.

As for the new role of Greg Norman, Al-Rumayyan said only that Norman is LIV Golf’s commissioner and details of his future role would be announced in the coming weeks.

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