The New York-based designer announced a collab with SMTOWNGLOBAL, which represents some of K-Pop's biggest acts.
, which represents Jeno and his band NCT on Instagram last week, to the delight of K-pop and fashion fans alike. He worked with SM, which a represents a range of massive K-pop acts, on the invitations as well as the show itself.with Do from backstage at the show on his Instagram, racking up over one million likes. For his part, Do called Jeno a “natural choice” to open the show.
“Jeno embodies the Peter Do man,” he said in a release. “Multifaceted, confident, and a trailblazer. I have so much respect for these artists because there is so much time put into their craft that people simply don’t see. Few realize the intensity of what is happening behind the scenes to achieve the end product; it’s very similar to fashion so I identify with that process very much.”
“We are proud to partner with the leading global player in K-pop to help write the future of fashion,” he said.Victor VIRGILE/Gamma-Rapho/Getty Images
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