“We haven’t seen a new designer of this caliber in a long time.” Meet the New York designer making the suit of the moment.
on Tumblr. These days, he manages his brand’s Instagram account and has racked up an impressive 158,000 followers—not bad for a designer who operates so under the radar that a Google image search yields exactly two results . Instagram is where Zendaya’s stylist Law Roach discovered Do, and it’s how Roach reached out about outfits for the star’s Spider-Man:promotional tour at the end of last year. “His point of view is so strong,” Roach says. “There is a Peter Do girl . . .
“We’re definitely all about reality,” Do says. “I think about people going to work—my clothes are designed with problem-solving in mind. I’m not stubborn that way. If I can improve something so more women can wear it, then why not?” The lack of customer feedback was a frustration for Do during hisyears, and he vowed to change that at his own brand, which he was determined to establish in New York, near his friends.
“It was the heart of the operation—people were proud to be there, and there was a dialogue between the designers, the technicians, and the patternmakers. I like that dialogue. . . . My main goal is to build that in New York.”The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com.
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