After presenting his collab with the heritage mall brand, Peter Do tells us about digging through archives and resisting the fashion cycle.
. To usher in the belle epoque of Banana, Do and BR’s Sam Schler tells us how he dug through basement archives and weathered catalogs to leave his fingerprint on the heritage retailer—and make his mom proud in the process.PETER DO: Thank you. There’s just so many collections at this point.DO: It was chaos, for sure. I’ve worked on the Banana Republic project for a while now, and luckily we’ve been working on my own collection for a bit as well.
RAJAGOPAL: That sounds fun. And I also feel like a lot of these types of lines feel like a diluted version of the main line, but I love that this collection is very considered and raw and interesting in its own regard. DO: It just felt like the right time and the right opportunity. I didn’t want to sacrifice quality and integrity and, with BR, we wanted to keep the same spirit and quality that PD has, but the price is much more democratic. And to introduce PD to BR’s audience and BR to the people that are buying PD right now. There are people that tell me they haven’t stepped foot into the BR store in a very long time, me included.
DO: Yeah, for sure. For the longest time she was always worried. I don’t know, there’s a whole world that I didn’t know about. All the BR fans and archivists, all the catalogs. When they used to send out mail-order catalogs and then you select your items, you send it in and the clothes come. RAJAGOPAL: Speaking of the fashion cycle, it’s always been retrospective, but especially now. Is there any era that you feel most inspired by in the past?
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