Personal data to get greater protection, but targeted ads will keep coming

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Personal data to get greater protection, but targeted ads will keep coming
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The attorney-general has revealed Labor’s plan to ban companies marketing products to kids and mandate transparency about the use of personal data.

comes in response to a two-year review of the nation’s privacy laws.

In a win for news organisations such as News Corp and Nine Entertainment , media outlets will continue to be exempt from the Privacy Act, a move media firms had warned would have curtailed press freedom. Of the 116 suggestions in the privacy review commissioned under the Morrison government, the government agreed and committed to 38, agreed in principle to 68 that it will work to turn into policy, and “noted” 10, which will not be enacted.Many recommendations were backed “in principle”, reflecting the complexity of changes the government supports but wants more time to develop.

Labor believes small businesses such as retailers or real estate agencies should be forced to comply with privacy rules, so the government has committed to working with business groups to minimise the financial burden of complying with new data requirements.

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