North America will be the first region to get the new logo, which will appear inside the globe with a 'modern, custom' font. See it here.
"We couldn’t be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love," Kaplan said in the news release. "This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.
Pepsi’s new visual identity design also features a "new visually distinct can silhouette" and the "signature Pepsi pulse." The pulse, which emanates from the logo, partly references the "rhythm and energy" of music, according to the company.The first consumers to experience the new logo and visual identity will be those in North America.
The new designs "will span across all physical and digital touchpoints," with it appearing on packaging, delivery trucks, clothing and other things, according to the company.The people have spoken: Pepsi will be dropping its hot chocolate-flavored Cocoa Cola in 2021. PepsiCo, in its latest quarterly financial report, said it saw a nearly 11% increase in net revenue from the prior fourth-quarter, going from $25.25 billion to $28 billion. Its net income was $518 million, marking a narrowing from the same three-month period in 2021.
In mid-January, the food and beverage giant said the recipe of its Pepsi Zero Sugar would see some tweaks to make it "more refreshing and bolder."
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