How Abigail Lorick is bringing an elegant, minimal—and sustainable—new look to the male-dominated world of surfing and action sports.
, all made in Econyl’s regenerated nylon. Lorick calls Ansea a “chic, feminine counterpoint” to what the male-dominated brands are selling you. We’re betting that the elegant lines and hold-you-in silhouettes will pique your interest, even if you’ve never caught a wave.
It’s the dedicated surf gear that tells the fuller Ansea story, though, particularly the wetsuits made from an innovative material called Yulex. Nearly every other wetsuit on the market comes in neoprene, a bouncy synthetic rubber derived from petroleum or limestone . Neoprene doesn’t biodegrade, and Lorick’s research found that 380 tons of it gets thrown away every year.
“The only explanation I can think of is that these action sports labels have been around for so long, and they have a customer base that knows what it likes,” she says. “It would be a risk to change the materialization of your wetsuits if you don’t know how the consumer will respond. Now we’re seeing that the consumer wants [more sustainable options], but these companies are mitigating the risk of switching things up.
For now, surfers who don’t want to put more petroleum in the ocean can pick up Ansea’s Yulex color-blocked
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Breaking Records Was All a Part of Bianca Andreescu’s PlanSad you won't be seeing Bandreescu_ at the Australian Open? Tap the link to get your MondayMotivation fix through our howimadeit feature instead. In partnership with yorkuniversity
Read more »
In Conversation: Warren Elgort and Hogan McLaughlinMeet the designer behind theebillyporter’s CriticsChoiceAwards gown.
Read more »
4-year-old girl who wasn't vaccinated this season goes blind from the fluDoctors told the young girl's mother they won’t know if her daughter’s vision loss is permanent for 6 months.
Read more »
Arizona Politician Who Resigned After Sex Crime Allegations Hopes Everyone Forgot Because He's Running AgainI don’t know what’s shorter, the memory term of a male politician who’s done something terrible, or what they hope ours is in recollecting the fact that they’ve done something terrible.
Read more »
US takes flak after threatening to freeze Iraqi moneyTrump threatens to withhold Iraqi money in the US Fed Bank, if it doesn’t toe the line on US troop presence in Iraq
Read more »