Penny-pinching youth transforming China's bubble tea craze

China News

Penny-pinching youth transforming China's bubble tea craze
Bubble TeaBig Craze
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There have been warnings for decades that robots could replace people working in manufacturing and agriculture. More recently, concerns have grown that artificial intelligence (AI) could do the same with some white-collar jobs.

Bubble tea has gained huge popularity in China , coinciding with an economic boom in recent decades that propelled living standards upwards. PHOTO: AFP

Post-pandemic headwinds, however, have hit the economy hard, with consumers reluctant to dip into their pockets and Chinese authorities struggling to get people spending. In her videos, she sits in front of a row of beverages, testing them and comparing them before offering her viewers a frank assessment of their appearance, taste and cost.

The company -- whose name translates as"honey snow ice city" -- has expanded rapidly, with its smiling snowman mascot and bright red signs adorning about 32,000 stores in China and around 4,000 more in 11 other nations as of last year.

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