Penang records RM66.2m in business events revenue in 2020 despite Covid-19 pandemic
GEORGE TOWN, Oct 29 — Penang has recorded a revenue of RM66.214 million from business events organised in 2020 despite being hit by the Covid-19 pandemic.
However, after the pandemic hit, a number of events were postponed and some were transformed into virtual format instead of being cancelled. He said the remaining 45 events were either deferred to between 2022 and 2025 or were converted into virtual events. “We have managed to secure about 15 international conferences for between 2022 and 2025 which are estimated to bring in a revenue of RM900 million,” he said.
He said PCEB’s sales team in Kuala Lumpur have already gone out in full force from August onwards in anticipation of the reopening of state borders.
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