I am a crisis management/communication expert, consultant and bestselling author of the award-winning Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey). Crisis Ahead was rated one of best new crisis management books to read in 2020 and 2021 and — one of the best crisis management books of all time — by BookAuthority.org. My advice and observations are based on my extensive experience helping companies, organizations, and individuals prevent, manage and recover from a variety of crisis situations. I'm the former CEO of two trade associations, a PR consultant to hundreds of clients, press secretary for Democratic and Republican members of Congress and political candidates and a consultant for Ogilvy Public Relations and other PR and advertising agencies.
. He also said Peloton will soon be selling its products through third-party retailers, a step the company has not taken before.”Although crisis recovery plans must be customized to address the nature of each crisis, each plan will share the following basic provisions. The overarching purpose of any plan is to bounce back from the crisis as soon as possible.Explain how bad the crisis was, and the impact it had or is expected to have on the company and those affected by it.
Provide a point of contact for people to send any questions they have about your company’s recovery efforts; immediately respond to those queries.
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