People are mad-mad at SoulCycle's recent marketing ploy. 👀
) is indisputable the workout method designed to bring riders together.
"SoulCycle walked so Peloton could run. While this is an aggressive marketing strategy for SoulCycle, it's an effective way to get people riding together again. The pandemic has kept everyone in their own space for so long, and more riders are looking for fitness experiences instead of individual sessions." — Christy Pyrz, 29
And then we have Peloton, which many people consider to be the more accessible option. Raise your hand if you've ever lost $30+ sleeping through an IRL workout class you ambitiously thought you'd get up for after a night of drinking. Many of the Peloton fans we spoke to said that they love the flexibility an at-home experience provides and certainly didn't seem to miss the in-person connection SoulCycle users raved about.
"I have been doing indoor, online cycling and training since the pandemic began in March of 2020. It is actually what made me fall in love with fitness. Being a therapist, I know the importance of being part of a community with others to heal, motivate and feel better. While I certainly do ride harder and have more fun riding in person, I'm far more consistent with being able to ride online.
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