Pelé will be famous for 15 centuries. American artist Andy Warhol, who was famous for saying everyone will be 'world-famous for 15 minutes,' said this of the soccer star known for walking a fine line between his fame and taking on social problems.
Born poor in a small city in Brazil’s southeast, the South American nation’s first millionaire soccer player appeared in ads for gasoline, toothpaste, sugar-cane liquor, bicycles, soda, soccer shoes and Viagra, among other products.
The country’s military dictatorship tortured and killed its Brazilian opponents. Pelé posed for pictures with government leaders and said they knew what was best. Pelé and every other Brazil player received a Volkswagen from an ally of the dictator upon arrival from Mexico. None of the footballers refused the gift, but the star player was most vehemently critiqued due to his hero status.
The Brazilian finished his professional soccer career in 1977 and returned to his country soon after, as democracy was returning. For decades, Pelé‘s meeting and greeting leaders around the world landed great results for him and his allies. He was one of the key figures of Rio de Janeiro’s winning bid team to host the 2016 Olympics, when he was center stage again at an International Olympic Committee meeting in 2009. Pelé’s old foe Havelange was in his team again.
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