AEG's open-air entertainment district, the downtown home of the Emmy Awards, Crypto.com Arena and restaurants, is also getting a rebrand; it'll be called Peacock Place.
As part of the multiyear deal unveiled Thursday — financial terms were not disclosed — the 4 million-square-foot, open-air L.A. Live entertainment district, now going by Xbox Plaza, will be known as Peacock Place. The new names go into effect July 11.
The agreement, brokered by AEG Global Partnerships, aligns the brands and establishes Peacock — the home of the Natasha Lyonne-starring
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