Inside the Israeli seltzer factory where Jews and Arabs work together—for peace and profits:
. After all, he claimed that a stodgy, century-old soda maker could compete with Coca-Cola. But Birnbaum increased the company’s revenue nearly sixfold, to $613 million, by the middle of last year, then sold the company to Pepsico for $3.2 billion.
Now the 57-year-old son of a Holocaust survivor has an even more audacious plan than competing with Coke: making peace, with bubbles on the side. “I decided I do want to be the UN,” he says.But take a trip to SodaStream’s factory in Israel’s Negev desert near the town of Rahat, and you can start to see what Birnbaum means. The plant—which replaced an earlier factory in the Israeli-occupied West Bank that had been targeted by boycott activists—employs a mix of Israelis, Palestinians and Bedouins.
“It is very hard to change the world,” says Shurouq Elkrenawi, a 24-year-old Bedouin woman who manages a staff of nine people, including men older than her. “But we are telling the whole world to come and look at the world we have here.” to bring together Jews and Arabs, SodaStream’s factory, with a workforce of 2,100 is, perhaps, the largest and highest-profile.
“Unless business is actually going to get involved as part of the solution, they end up being bystanders,” says Ian Shapiro, a Yale political science and management professor who has
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside The New Architecturally Impressive National Museum Of QatarThis month saw the newly completed National Museum of Qatar begin welcoming visitors into its impressive exhibition space and dining venues. Complementing the breath-taking exterior design of architect Jean Nouvel, it was Koichi Takada Architects who executed the design of its interiors.
Read more »
Rohingya trapped inside a 'genocide zone'Rohingya Muslims trapped in no man's land between Myanmar and Bangladesh are sitting ducks vulnerable to violence from the Myanmar military.
Read more »
Inside the iconic Versace family's journey through fame, tragedy, and resilienceGianni Versace left his company to his brother Santo, his sister Donatella, and his niece Allegra.
Read more »
Inside the Marvel Cinematic UniverseThe release of ‘Avengers: Endgame’ - the 22nd movie in the Marvel Cinematic Universe - will bring a close to the ‘Infinity Saga’, and possibly see a departure for some of the franchise’s biggest heroes.
Read more »
Deep inside Earth, scientists find weird blobs and mountains taller than Mount EverestScientists are using seismic waves to scan the inside of our planet. - NBCNewsMACH
Read more »
Inside Trump's years-long campaign to stymie the Russia investigationOver more than two years, Trump tried to pressure law enforcement officials, back-channel to witnesses and deter inquiries into his murky relationship with Russia.
Read more »
We unboxed the $1,980 Samsung Galaxy Fold — here's what comes insideSamsung's Galaxy Fold is one of the first foldable phones to hit the market, but it has a sticker price of $1,980.
Read more »
Inside the Neon Carnival, Coachella's exclusive, star-studded after-party where money doesn't score an inviteThe Neon Carnival is Coachella's unofficial, notorious after-party. The invite-only rager attracts A-list guests, from Drake to Leonardo DiCaprio.
Read more »
Discover The Online World Of Moms Who Blog About BloggingThere is a digital shadow-realm of intriguingly bland blogs about motherhood, written by women who aspire to make big money from home. But are their hopes in vain?
Read more »
Inside The 'Unprecedented' Job Of Writing 'Avengers: Endgame'“If you are a fan and you’re invested in the movies, you’re going to be really pleased with this one,” screenwriter Stephen McFeely told BuzzFeed News. Spoiler free!
Read more »