New England Patriots owner Robert Kraft has launched a $25-million national ad campaign against antisemitism
FILE - New England Patriots owner Robert Kraft walks the field during practice before an NFL football game against the Buffalo Bills, Sunday, Jan. 8, 2023, in Orchard Park, N.Y. On Monday, March 27, 2023, Kraft launched a $25-million national ad campaign against antisemitism. New England Patriots owner Robert Kraft faced the camera during a video call, pointing to a small, sky-blue lapel pin on his blazer.
The ads are intended to tug at the heartstrings of non-Jewish Americans, said Matthew Berger, the foundation’s executive director. One of the ads, set to premiere Monday, shows a non-Jewish neighbor painting over a garage door vandalized with the Nazi swastika and the words “No Jews,” concluding with the message: “Hate only wins if you let it.”
The campaign's launch follows last week's release of a report by the Anti-Defamation League asserting that antisemitic incidents in the U.S. rose 36% in 2022. The report tracked 3,697 incidents of harassment, vandalism and assault aimed at Jewish people and communities last year. It's the third time in five years that the annual total has been the highest ever recorded since the group began collecting data in 1979.
“It is so important to show that antisemitism is un-American,” Levin said. “If we can show non-Jews as allies, that could be powerful.” Kraft established the foundation a year later, after he received the $1 million Genesis Prize, awarded to Jews who have achieved significant professional success and are committed to Jewish values. The annual award is given by the Genesis Foundation in partnership with the Israeli Prime Minister’s Office and the Jewish Agency for Israel.In 2015, he and his team got caught up in the so-called.
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