New England Patriots owner Robert Kraft has launched a $25-million national ad campaign against antisemitism.
FILE - New England Patriots owner Robert Kraft walks the field during practice before an NFL football game against the Buffalo Bills, Sunday, Jan. 8, 2023, in Orchard Park, N.Y. On Monday, March 27, 2023, Kraft launched a $25-million national ad campaign against antisemitism.
“This little blue square represents the Jewish population in the United States – 2.4%,” said Kraft, who was raised in Brookline, Massachusetts, in an observant Orthodox Jewish family. “But we’re the victims of 55% of the hate crimes in this country.” Berger said the foundation worked with its creative team to find scenarios “that would be specifically impactful and showcase what antisemitism looks like.” He said the ads will be featured during the NFL draft and the NBA and NHL playoffs, as well as on social media, promoted by prominent influencers.
Brian Levin, the center’s director, said he is concerned about brazen, public expressions of antisemitism, and the proliferation of antisemitic tropes and conspiracy theories online. A campaign against antisemitism which solicits the support of non-Jewish people can help create awareness, he said. “The rise of antisemitism, to me, is the real breakdown of what this society stands on,” Kraft said. “In my lifetime, I have never seen the way things are right now with this hatred against Jews.”in Pittsburgh on Oct. 27, 2018, in which 11 people were killed in the nation’s deadliest antisemitic attack, was a catalytic moment in his life, said Kraft. Two months after the shooting, he attended a Shabbat service at the synagogue, the day before his team was to play the Steelers.
“I was privileged to receive that upbringing,” he said. “It gave me a spiritual core no amount of money can buy.”
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