Higher tier creators will get 500 hours of uploads.
The update marks a major shift in how creators on Patreon can share video content with fans. Previously, creators had to upload videos to third-party platforms like YouTube and Vimeo and then embed video players or share links with subscribers. Uploading to a third-party app had its wrinkles, however, like videos being shared outside of paying subscribers.
“[This vision] is really about giving creators a more direct connection with their fans,” Julian Gutman, chief product officer at Patreon, says. “Giving them the content and community tools to really create a new model that’s ad-free, that’s algorithm-free, where they have this direct relationship.”One of the key features is the ability to make custom teasers — short clips of up to two minutes long that creators can offer to the public for free.
Video creators are the largest category on Patreon, and even other types, like podcasters or visual artists, upload video content for fans. But for some creators, having to use a third-party hosting platform has also made it a thorny and frustrating topic.to learn that the price of keeping videos on the platform was going up — in some cases, by thousands of dollars.
“Vimeo has been a great partner to us for a long time,” Gutman says. “One of the things, though, that that demonstrates to us and, I think, to the broader marketplace is, when you rely on a third-party company to power some of your core features, it’s just unpredictable. Leadership can change, things can change at that company.”
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