By prioritising temporary stadiums, organisers have turned Paris into an open-air Olympic playground.
Spectators watching the men's marathon swimming race from the bank of the river Seine in Paris on Aug 9.Just a few weeks ago, the chances of a successful Games in the City of Light seemed slim. France was in a political crisis. Security officials were fearful of an attack. Many French people seemed nonplussed.
"France surprised people," said Michael Payne, a former International Olympic Committee marketing chief who has also worked with bid cities and sponsors, especially as recent Paris events such as the 2022 Uefa Champions League final had been marred by trouble.
Paris has also avoided scandal, with geopolitical crises such as Ukraine and Gaza peripheral issues in the bubble of the Games while the U.S. election rollercoaster and riots in Britain hogged the headlines. He said Los Angeles would not try to match Paris in style and substance but in"authenticity and execution", a view echoed by IOC President Thomas Bach.
The number of viewers on Warner Bros. Discovery streaming platforms for the first two days of Paris exceeded the entire Tokyo Olympics, the company said.
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