Paramount Goes All-In On Competing With Streaming Giants In Rebrand

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Paramount Goes All-In On Competing With Streaming Giants In Rebrand
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Paramount+ reached 32.8 million subscribers to end 2021 as company executives tell investors that they plan to bolster the nascent streaming service with theatrical films, spinoff series and remakes.

are forging ahead with the company’s streaming revolution by relying on more revivals and reboots of nostalgic, fan-favorite IP and sequels of popular projects to draw in viewer interest.

The company’s annual investor day presentation on Tuesday, which arrived close to the one-year anniversary since Paramount+’s launch, opened with aThe announcement — just over two years after Viacom and CBS officially recombined — came shortly after an eyebrow-raising clip of chairwoman

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