Parajumpers debuted at MFW with an arty, high-tech installation with very few products in sight.
PJs VALUES: Outerwear specialist Parajumpers debuted at Milan Fashion Week with its first presentation aimed at raising brand awareness.
“We didn’t want to talk about products but rather in terms of the brand’s values that pivot on three elements: the arts, technology and the human touch,” said Cristina Paulon, daughter of Ape’s founder Ermanno and the company’s sales marketing director. Fashion-wise, the latest collection was developed by the label’s longtime creative director Massimo Rossetti in collaboration with Leonardo Fasolo, who has brought in a fresher take on silhouettes that were oversize and roomy for parkas and jackets that had no fur trimmings.
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