Pakistan can be Proton’s gateway to enter other markets, chairman says
Prime Minister Tun Dr Mahathir Mohamad hands over a replica of a Proton X70 key to his Pakistani counterpart Imran Khan at the symbolic groundbreaking ceremony for Proton’s manufacturing assembly plant Pakistan March 22, 2019. Bernama pic
“Hopefully, they can become gateways for us. Therefore, we don’t need to go everywhere. We just focus on key markets that have trade agreements with surrounding countries. That will become our door ,” he told Malaysian media after the symbolic groundbreaking ceremony of the plant on Friday. Syed Faisal said Proton had actually repositioned its export strategy, where it would like to go into a market which was meaningful and be there for the long term.
Syed Faisal said Proton chose Pakistan to establish its first overseas assembly plant because of the market’s high potential.
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