The underwear and socks will launch at Target for fall before rolling out to other retailers.
That’s the way Cash Warren described his men’s essentials brand, Pair of Thieves.of The Honest Company fame, created Pair of Thieves with two childhood friends — Alan Stuart and David Ehrenberg — a decade ago as a simple sock alternative.
Inclusivity is also an important part of the company’s focus. Pair of Thieves is offered in sizes from small to 4XL and the packaging for each size uses models that represent that size. “Our small packs have a small guy while our XL packs have a big guy,” Stuart said. According to Supercool’s introduction materials: “As children, we’d run around until we were out of breath, covered in sweat but eager to do it all over again. Somewhere between the bliss of youth and grown-up life, we lose the joy of moving our bodies.”
The initial launch is with Target, the team said, but Warren added that the company is in discussions with sporting goods retailers as well.
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