LONDON, Nov 28 — Paddington, the affable clumsy bear from British children’s books, has transformed into an international sensation over the past decade, thanks to a clever...
Paddington the bear attends the premiere of ‘Paddington’ held at the TCL Chinese Theatre in Hollywood, California January 10, 2015. Red felt hat, blue duffle coat and eternal smile: a wall of Paddington soft toys awaits visitors in London’s train stations and airports, near souvenirs of London buses or the Royal Guard, which the character has joined in the tourist imagination of the United Kingdom. — AFP picas a first-time user .
One family on holiday to London from Sardinia made a detour to Paddington Station — where the character gets its name — just to take a photo with a bronze statue of the bear. “It’s a brand that was perhaps a little... I don’t want to say ‘dormant’,” said Anna Marsh, chief executive of Studiocanal.Britain's Camilla, Queen Consort holds Paddington bear teddies before distributing them to children during a visit to Barnardo's Nursery in Bow, east London November 24, 2022. — Arthur Edwards/Pool/AFP picPaddington has long been popular in the United Kingdom thanks to the books created by Michael Bond in 1958.
The brand has partnered with Airbnb, Primark, Zara and appeared on postcards for UN children’s agency Unicef which raised US$15 million in sales. Most famously, he appeared at Queen Elizabeth II’s Platinum Jubilee in 2022 in a humorous short film that catapulted the character into further stardom. Paddington Bear ornaments are pictured on a Christmas Tree prior to the start of the"Together At Christmas Carol Service" at Westminster Abbey, in London, on December 15, 2022. — Kirsty O’Connor/Pool/AFP picToday, Paddington is “within the highest value British-created characters, up there with Harry Potter and James Bond”, said Luke McDonagh, an intellectual property specialist at the London School of Economics.
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