Jon Wilner's Pac-12 Hotline mailbag: The pros (mostly pros) and cons of partnering with Apple, a media-rights deadline (of sorts), the clear expansion frontrunners and more.
Could one look at a potential Apple TV deal as a much better version of the Pac-12 Network? — @Cargoman0363Our sense all along was that whatever streaming service partnered with the conference would make use of the Pac-12 Networks’ first-class production facilities.
We wrote Thursday about Commissioner George Kliavkoff’s goal “that our content should be available to any piece of glass connected to the internet.”• One of the most interesting aspects of a deal with Apple would be the recruiting component. What are blue-chip prospects from coast-to-coast doing all day, every day? Looking at their iPhones.
Wilner: It’s true that Apple’s market cap is more than 10 times that of Disney, and that Apple seems intent on building its portfolio of live sports, which drive engagement and command advertising dollars like few other products in the media space. Access to the games for mainstream sports fans is vital, of course. But so is the contractual relationship. The analysts on"College GameDay," for example, are much more likely to talk about Pac-12 teams, players and coaches if the network is distributing Pac-12 content.
When are we really going to have a media-rights deal done? As a Pac-12 fan, what an emotional rollercoaster. — @GAllen91723605 Do you foresee a merger with the ACC in five or eight years, once this initial TV package is completed, in order to stabilize the Pac-12 and whatever remaining ACC members will be around after both TV deals are finished? — @UACatManDo
We have no doubt that Fox, which controls the Big Ten’s media strategy, is eyeing the state of Florida for potential expansion targets.Eventually, there will be three conferences: The Big Ten and SEC, each with 20-24 teams; and a third league that houses the Big 12 and a handful of Pac-12 and ACC schools.Every remaining Pac-12 school began formulating backup plans last summer, and they have undoubtedly kept the specifics handy.They will only flee if there is no option to stay.
I could see the Pac-12’s valuation landing anywhere from $28 million to $34 million — a 10% delta either way.
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