Ozwald Boateng has given new meaning to runway design with the debut of his first clothing and accessories collection for British Airways staff.
Over the past four years, he’s treated the job like a high-security mission, shadowing BA staff in their various roles; conducting “secret trials on the air and ground,” and polling more than 1,500 employees about fit and comfort, according to BA. Sean Doyle, British Airways’ chairman and chief executive officer, said the uniforms represent the brand and “the very best of modern Britain, helping us deliver a great British original service for our customers.
Women can also wear a jumpsuit as part of their uniform, which BA described as “an airline first.” Boateng has also created tunic and hijab options for female staff. The jacquard fabric on the tailored clothing features a variation of the airline’s signature blue and red, ribbon-like speedmarque.
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