Overstock.com Inc. has completed its rebrand with the launch of the "new" Bed Bath & Beyond website -- bedbathandbeyond.com -- in the U.S. on Tuesday.
Overstock.com Inc. has completed its rebrand with the launch of the “new” Bed Bath & Beyond website — bedbathandbeyond.com — in the U.S. on Tuesday.
“Through this rebranding, we’re breathing new life into Bed Bath & Beyond, positioning it as an asset-light, ecommerce retailer with an expanded home furnishings and furniture assortment,” said Overstock Chief Executive Jonathan Johnson. “Think of it as Bed Bath & a much bigger, better Beyond.” He said the new site will offer the kitchen, bed and bath products the previous Bed Bath & Beyond site did, but will add a growing assortment of furniture and other home products, including area rugs, lighting and home improvement.As part of the launch, the new site will offer a 25% welcome coupon, will reinstate loyalty points, coupons and free membership to the new “Welcome Rewards” program for members of the former Bed Bath & Beyond loyalty program.
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